It’s Serum Week! So, let’s celebrate by discussing all you need to know about every skincare brand’s most coveted product: their serums.

What are serums?

Let’s start off with the basics. Skin serums are a necessary step in your daily routine. It’s not something to be replaced with moisturizer (or vice versa). Serums are highly concentrated, lightweight liquids that are designed to target specific skin care concerns. These concerns can range from discoloration to uneven skin tone, and texture. Serums not only moisturize but provide your skin with vitamins and nutrients needed to correct impurities. Serums that contain ingredients such as hyaluronic acid and retinol can also reduce the appearance of fine lines and wrinkles and slow down the aging process.

In your skincare routine, serums should be used after you have applied your toners and before you apply your eye creams.

How do serums improve my overall skin health?

Serums improve skin health in a variety of ways. They are often personalized to fit an individual’s unique skin concerns. For instance, if you are bothered by fine lines, you should pick a serum that contains hyaluronic acid and/or retinol to reduce the appearance of wrinkles. If your biggest concern is discoloration, then a serum containing vitamin C would be your best option. For this, we would suggest using our CE Serum. CE Serum features a powerful antioxidant combination of vitamin C, vitamin E, and ferulic acid to enhance your skin’s protection from environmental damage.

What about eye serums?

It is imperative to include eye creams in your skincare routine, but eye serums can provide additional aid to this area. For example, our Eye Perfection Serum with Retinol improves the overall texture and appearance of the eye area. This part of the face oftentimes shows the first signs of aging, causing crow’s feet and fine lines. Our Eye Perfection Serum provides additional highly concentrated ingredients such as retinol and glycolipids to correct and repair.

Do serums only correct skin impurities?

A common misconception is that serums are only used after the damage has been caused, and this is not always true. Our Omega 3 Restorative Serum protects your skin from environmental damage that can later alter your overall appearance. The sun’s rays are not the only thing you should protect your face from. Free radicals, poor air quality, sweat, and more can cause significant damage. This serum not only protects but hydrates and nourishes.

Are serums for everyone?

Yes! With so many different serum options that fit individual skincare needs, there really is a serum for everyone. For a quick rundown so you can find your perfect fit, please see the chart below. And don’t forget to take advantage of our serum week sale, 15% off all serums!